LUSH: Long-form campaign content for web
Case study: LUSH
LUSH commissioned me to provide content support and creative ideas for the Lush Digital Ethics campaign on electronic waste (‘e-waste’) for its annual LUSH Showcase event. This was a three-stage immersive installation designed to highlight the environmental impact of the seemingly neverending smartphone upgrade cycle.
I collaborated with Alice and the rest of the LUSH team, working across departments for a month and a half. My contributions included providing the campaign strapline, detailed preliminary research, editorial framework and content strategy, conceptual copywriting – short and long form, concepts for motion graphics, briefing and feedback to design, proof reading, editing and art direction.
“Sarah is an absolute dream to work
with. She is so multi-talented that
there is no aspect to a project that I
wouldn’t trust her to excel at.
I would highly recommend Sarah to
anyone looking to work with her,
whilst also secretly wanting to keep
her for ourselves ;)”
Below: Chris Packham takes a tour around each of the three stages of the immersive Digital Ethics space at the LUSH Showcase.
Copywriting, content + campaign support for LUSH
